INTERNATIONAL SCIENTIFIC CONFERENCE
Leveraging European Business Science
September 22-23
2014
SPEAKERS
In alphabetical order
Aino Halinen
Aino Halinen – Professor of Marketing at the Department of Marketing and International Business, Turku School of Economics, University of Turku. She has published articles on professional service marketing, relationship marketing and management, business network dynamics and longitudinal research methodology in acknowledged international books and journals, e.g. Journal of Management Studies, Industrial Marketing Management, Journal of Business Research, and Journal of Service Management. Her current research focuses on process research methodology and ethics in business networks.
Stephan C. Henneberg
Stephan C. Henneberg – Professor of Marketing and Strategy at the School of Business and Management at Queen Mary University of London, UK. He is also Director of the Business Ecosystem Research Centre. Stephan received his Ph.D. in Marketing from the University of Cambridge, UK. He also has degrees in philosophy, economics, management studies, and political sciences. Before coming back to academia with positions in Bath and at Manchester Business School, he worked as a strategic consultant in senior positions with A.T. Kearney and McKinsey & Co.
Stephan’s research focuses on aspects of inter-organisational management, e.g. business relationship development, managerial sense-making in business networks, value creation and appropriation in business systems, service infusion in industrial contexts. He has published more than 100 articles in leading international journals. He is also interested in the topic of the application of marketing in politics and has just published a book on Political Marketing: Theory and Concepts (Sage, 2013), with a Chinese edition being prepared for release in 2015.
Eva Hvizdová
Eva Hvizdová – PhD, Assistant Professor at the University of Economics in Bratislava. She is an expert on the area of human resources management, human capital, knowledge management and management of business firms. Despite her young age she has successfully conducted several research projects, participated at other research projects in the role of investigator, published scientific monographs, articles in scientific journals and numerous other outputs. She published research paper in the prestigious journal with impact factor – Journal of Economics (2012). She was awarded by the Dean of the Faculty of Commerce at the University of Economics in Bratislava for academic productivity (2013).
Maciej Mitręga
Maciej Mitrega – PhD, Professor of Marketing Research at the University of Economics in Katowice. His research mainly focuses on relationship marketing, dynamic networking capabilities and academic productivity. In 2010 he was Marie Curie Research Fellow at Manchester Business School and then he became the Honorary Research Fellow there. He was awarded by the Ministry of Science in Poland for outstanding doctoral thesis (2005) and for outstanding research (2014-2015). He is the member of the editorial board in Industrial Marketing and Management. He has published in several established international journals, including Industrial Marketing Management, Journal of Business and Industrial Marketing and Transformations in Business & Economics.
Zbigniew Pastuszak
Gregor Pfajfar
Gregor Pfajfar – PhD, is a lecturer of international business and international marketing at the Faculty of Economics, University of Ljubljana. His main research area includes standardisation/adaptation strategies, cross-cultural management and negotiations, conflict and relationships in B2B networks, among other. He is a member of AMA and AIB, and published his work in several international journals. He works in a close cooperation with international companies, e.g. IBM, P&G, BMW, Gorenje, Elan, etc.
Szabolcs Prónay
Szabolcs Prónay – PhD, an assistant professor at the Institute of Business Studies of the Faculty of Economics and Business Administration at University of Szeged. Dr. Prónay also holds the position of marketing manager at the Directorate for Research Administration and Technology Transfer. He works as a marketing consultant for several business and management consulting firms. He is a founding member of Innovation Club at the University. His research interests includes consumer behaviour, knowledge management and Science to Business (S2B) marketing.
Adam Sagan
Adam Sagan – PhD, Professor of Marketing Research at the University of Economics in Krakow. His research mainly focuses on measurement in marketing, multilevel SEM in relationship marketing and means-end and laddering theory in consumer research. He is the author of the textbooks on marketing research and symbolic marketing communication. He has published in several established international journals and publishing series, including Advances in Data Analysis Springer-Verlag Series, International Journal of Occupational Safety and Ergonomics, Journal of Targeting, Measurement and Analysis for Marketing and Multilevel Modeling SAGE Pub.
Vojtěch Spáčil
Vojtěch Spáčil – Associate Professor of Marketing Management and Business Marketing at the Faculty of Economics, Technical University of Ostrava. Since 2005 he is a head of Marketing and Business department. His research mainly focuses on customer satisfaction measurement, customer typology and customer loyalty. He was awarded diploma NIMA (Netherland Institute of Marketing). He is a member of ESOMAR (European society for market research and public opinion). He is also a co-editor of journal Economic Revue – Central European Review for Economic Issues.
Anna Wieczorek
Anna Wieczorek – holds a PhD degree in applied linguistics and is a qualitative researcher. Currently works at University of Silesia, Katowice, Poland. Her main research interests revolve around affective variables and their role in the development of an educator; academic writing skills and soft skills, and their impact on an international career of a scholar; Business English.
Zbigniew Pastuszak – PhD, Associate Professor. Dean of the Faculty of Economics, Maria Sklodowska-Curie University, Poland. Has been serving in various consulting and teaching posts for more than 20 years. Professor Pastuszak has supervised 2 doctor’s, and more than 250 engineer’s and master’s theses. He has drafted and participated in grants from the Polish Science Committee, and the EACEA (EU) related to Polish competition in e-business, developed courseware for the Polish Virtual University, and served as the partner in the ISME project. He is the author of more than 90 international publications, serves as an editorial advisory board member for 2 ISI, JCR listed international journals, as well as an editorial reviewer for 10 other international journals. He has received the Best Paper Award at the MIC 2007 (Slovenia), Computer Educator of the Year Award from IACIS (2008, USA), and Emerald Literati Network 2012 Award for Excellence: Outstanding Paper (USA, 2012).